B2B buyer behavior has evolved faster than most marketing teams anticipated. In 2026, buyers expect relevance, speed, and value at every interaction, often without direct engagement. This shift has placed AI powered B2B marketing automation at the center of modern demand generation strategies. Rather than simply automating tasks, AI now shapes how

B2B marketing leaders are entering 2026 with a renewed focus on accountability, efficiency, and measurable impact. Budgets are under scrutiny, buyer journeys are more complex, and leadership expectations are firmly tied to revenue contribution. In this environment, modern B2B marketing ROI frameworks are no longer optional. They are essential for a